Target-form merge tags let you pull values from the entries of your chosen target form directly into your emails. This makes it possible to personalize messages using data that wasn’t entered in the control form.
How It Works #
- At the bottom of the merge tag dropdown, you’ll see a list of all fields from the target form.
- Selecting one will insert a merge tag with the
:meffsuffix (Mass Email Form Field). - Example:
{First Name:2:meff}will output the first name from the target form entry.
Special Cases #
- {meff:all_fields}: Use this tag to display all fields from the target entry. The
meff:prefix is part of the merge tag, but the output renders like a normal{all_fields}block (just for the target entry). - Other entry data: Even fields not in the dropdown can be used by appending
:meffto the merge tag name.- Example:
{entry_id:meff}will output the target entry ID (useful for building links).
- Example:
- Currently, the dropdown only shows form fields, but more entry properties (like ID, date created) are planned to be added.
Tips #
- Use target-form merge tags to personalize messages with details the recipient provided earlier.
- Combine with deduplication rules to ensure the most recent entry’s values are used.
Target-form merge tags unlock deeper personalization by letting you embed data from the audience’s own submissions into your messages.
