The Unsubscribe Settings panel for Premium users builds on the free version by adding customization options and advanced preference controls. You’ll find it in the same location—directly below the Email Batch Management section.
While the free version provides a simple automatic footer, the premium upgrade gives you full control over how unsubscribe links appear, where they lead, and how recipients can manage their preferences.
Method Options #
The Method setting determines how recipients interact with unsubscribe links:
- Do nothing – Keeps current behavior. No unsubscribe link or form is added. Can still use merge tags on a feed by feed basis.
- Add unsubscribe link to all emails – Appends a customizable footer to every Mass Email Notification.
- Use a Gravity Form landing page – Routes users to a dedicated form where they can manage preferences or pause emails.
Add Unsubscribe Headers #
Enabling this checkbox adds standard List-Unsubscribe headers to outgoing emails. These headers may allow Gmail and other clients to display a built-in Unsubscribe button.
This feature is safe but experimental—its visibility depends on factors such as:
- Whether Gmail can access the unsubscribe URL (not possible in local development).
- The type of email (bulk or promotional messages qualify more often than transactional emails).
- Your domain’s sender reputation and authentication.
- Other plugins or SMTP services preserving headers intact.
It won’t harm deliverability even if Gmail doesn’t display the button.
Unsubscribe Link Text and Landing Page #
If you select Add unsubscribe link to all emails, two text fields appear:
- Unsubscribe Link Text – Customize the text shown in the footer. Defaults to “To stop receiving these emails, unsubscribe.”
- Landing Page URL – Choose where users go after clicking the link. This page replaces the generic confirmation screen from the free version.
Both fields are optional but allow you to create a more branded experience.
Merge Tag Options #
Merge tags let you insert unsubscribe links anywhere in your message template, giving you per-feed control:
- Merge Tag Link Text – Customize the anchor text for unsubscribe merge tags.
- Merge Tag Landing Page URL – Set a landing page for these links (for example, a custom “You’ve been unsubscribed” message or preferences portal).
Use these merge tags within a feed to generate unsubscribe URLs specific to that campaign.
Gravity Form Preferences Page #
When Use a Gravity Form landing page is selected, additional fields appear to map how user preferences are handled:
- Unsubscribe/Preferences Form (Required) – Choose the Gravity Form that will act as your preferences page.
- Email Field (Required) – The field used to pre-fill the recipient’s email address when they click the link and process what email to unsubscribe.
- Pause Until Field (Optional) – A Date or Number field. When filled, the system pauses messages until the specified date or duration instead of unsubscribing immediately.
- Form Link Text – Customize the anchor text for links that direct users to this form (defaults to “Manage Preferences”). When this method is active, two additional merge tags become available in each feed: one for the full unsubscribe URL and another for the unsubscribe link itself. The link merge tag supports custom link text, and one of these two merge tags must be used to ensure proper unsubscribe functionality.
- Control Field (Optional) – A choice-based field (checkboxes, radio, select, or multiselect) used to group feed subscriptions.
Each choice can be mapped to specific feeds, allowing fine-grained opt-outs—e.g., unsubscribing from Marketing but keeping Updates. - Unsubscribe Page URL (Required) – The URL of the page where the selected form is embedded.
If the form includes multiple choices, additional dropdowns appear to define feed mappings for each option.
Viewing and Managing Unsubscribed Recipients #
Click View Unsubscribed to open the modal list of unsubscribed or paused users.
The table includes:
- Email – Address of the recipient.
- Global Status – Whether the user is globally paused or unsubscribed.
- Feeds – Lists which feeds or campaigns the status applies to.
- Updated – Timestamp of the most recent change.
Premium users see Remove buttons next to each entry, plus a Remove All option for quickly resubscribing an address to all feeds.
Behavior Summary #
- The feature remains optional—emails behave as usual if all options are left off.
- Choose between automatic footers, merge tag links, or form-based pages for different workflows.
- Multiple methods can coexist (e.g., include both “Unsubscribe” and “Manage Preferences” links).
- Gmail headers can be safely enabled but may or may not display depending on client behavior.
- The Unsubscribe modal is fully editable for Premium users.
Together, these tools allow complete control over how recipients manage their subscriptions and give you the flexibility to match your email compliance to your brand and workflow.
