Mass Email Notifications doesn’t send everything instantly. Instead, it organizes your recipients into a batch and gives you a short review window before sending begins.
The Process #
- Trigger: A feed is run when you submit your control form.
- Batch Created: The plugin collects all matching recipients and prepares the email content.
- 5-Minute Delay: The batch is held in “pending” status for five minutes. This is your chance to review, cancel, or leave it to continue.
- Cron Processing: Once the window ends, the batch is handed off to WordPress cron. Emails are sent gradually, following your global throttling rules.
- Completion: When the last email is sent, the batch is marked complete (or cancelled if you stop it).
With the Premium plan, you can also schedule batches for the future. Scheduled batches remain in “scheduled” status until their time arrives, then process on each scheduled date just like a regular batch.
Why the Delay? #
- Prevents accidental blasts by giving you a safety buffer.
- Lets you check the batch preview before any mail goes out.
- Works like a staging step so campaigns only send once you’re confident.
Managing Batches #
From the batch manager (in Global Settings), you can:
- Preview recipients and message content.
- Send Now to skip the remaining delay (still respects throttling).
- Cancel a pending or in-progress batch.
- Mark Complete if you want to stop processing without sending the remainder.
By default, every batch goes through this cycle. This pattern ensures reliability, safety, and alignment with your provider’s sending rules.
