Our latest update to Mass Email Notifications for Gravity Forms introduces two powerful Premium tools that bring your email strategy up to professional standards: Unsubscribe Preferences and Double Opt-In.
These features make it easy to comply with global email laws, maintain a clean list, and build stronger trust with your audience — all without leaving Gravity Forms.
1. Give Recipients Control with Unsubscribe Preferences
The new Unsubscribe and Preferences system lets you stay compliant and respectful of recipients’ inboxes. You can now give every email a simple way for users to opt out, pause, or manage their preferences — automatically.
Highlights:
- Optional automatic unsubscribe footer for all emails (Free + Premium)
- Customizable link text and landing page (Premium)
- Full preferences form integration so users can choose what to receive (Premium)
- Gmail-friendly unsubscribe headers (experimental)
- Admin dashboard to view, remove, or re-subscribe users (Premium)
Recipients can now unsubscribe or update their preferences with one click. You decide whether that means a simple global unsubscribe or a branded, user-friendly preferences experience.
2. Confirm Consent with Double Opt-In
Double Opt-In gives your subscribers an extra step of verification — ensuring only real, interested users are added to your list. When enabled, new sign-ups receive an email containing a confirmation link. Only once they click it will they be marked as fully subscribed and eligible to receive your mass emails.
How It Works:
- A user submits your Sign-Up Form.
- A notification email (from that same form) includes a Double Opt-In merge tag — either
{menfgf_double_opt_in_link}or{menfgf_double_opt_in_url}. - When clicked, the system marks the matching entry in your CRM or target form as confirmed.
- You can then use the “Send only to double opt-in entries” checkbox on your sending form to include only verified subscribers.
You can even send a “Welcome” or “Email Confirmed” follow-up using the new Double Opt-In notification trigger that’s automatically added to your Sign-Up Form.
Why It Matters:
- Keeps your sender reputation clean by eliminating spammy or mistyped emails.
- Meets consent and anti-spam standards (GDPR, CAN-SPAM, CASL, etc.).
- Boosts open and click rates by sending only to genuinely engaged users.
3. Compliance Without the Complexity
You don’t need third-party marketing tools or integrations to stay compliant anymore. These features are fully built into Mass Email Notifications, meaning your Gravity Forms-based workflows now handle both opt-in and opt-out processes automatically.
Together, they ensure:
- Every contact on your list chose to receive emails.
- Every recipient has a simple, one-click way to opt out.
- You stay compliant, credible, and protected from deliverability penalties.
4. How to Get Started
Both features are available in the latest version:
- Unsubscribe Preferences: Free users can enable the default footer; Premium users unlock full customization and forms-based preferences.
- Double Opt-In: Available exclusively for Premium users under Form Settings → Mass Notifications → Double Opt-In.
Upgrade today to make your email sending more ethical, reliable, and professional — while keeping everything right inside Gravity Forms.
Mass Email Notifications for Gravity Forms now does more than send — it helps you build lasting trust with every message.